Customer feedback form for Airtable
Send customer feedback to an Airtable base you can tag, theme, and trend.
Ratings without reasons aren't actionable. This form captures the score and the explanation, so feedback arrives ready to categorize rather than just count.
In Airtable you can tag responses by theme, chart sentiment over time, and link recurring issues to fixes. The form supplies the raw voice of the customer; the base turns it into a pattern.
Preview
How it works
- 1
Deploy the form
Start from our customer feedback template — fields, validation, and logic already set up. Customize anything; it's yours.
- 2
Connect Airtable
Connect your Airtable account in one click and pick the base submissions should land in.
- 3
Collect on autopilot
Every submission adds a record to your Airtable base in real time, with your form fields mapped to the right Airtable fields.
How your fields map to Airtable
Each form field becomes a Airtable field. Edit the mapping anytime in the form editor.
| Form field | Airtable Airtable field |
|---|---|
| Rate your experience | Rate your experience |
| What went wrong? (so we can fix it) | What went wrong? |
| Anything else you'd like us to know? | Anything else you'd like us to know? |
The honest catch
The honest catch: by default Airtable rejects a select or linked-record value that doesn't already exist. We turn on typecast so it coerces and creates options on the fly — handy, but a typo can spawn a stray option, so keep your select fields tidy.
Questions
Is the customer feedback → Airtable integration free?
Yes. The form and the Airtable connector are included free with unlimited submissions. You only pay for usage-based add-ons, never per-response.
Do I need to write any code?
No. Connect Airtable, map your fields in the visual editor, and you're live. The webhook plumbing is handled for you.
Can I customize the customer feedback form?
Completely. Add or remove fields, change labels, add conditional logic — the Airtable mapping updates alongside it.
Every submission becomes a new record in your Airtable base.
Free forever. Unlimited submissions. No credit card.