Lead capture form for Airtable
Send qualified leads to an Airtable base, scored and ready for the pipeline.
The whole game is capture vs. qualify: too many fields kill conversion, too few flood sales with junk. This form asks just enough — company, size, intent — to separate buyers from tire-kickers.
In Airtable each lead is a record you can score, route, and track through stages in an interface. Hidden source fields tie every lead back to the campaign that drove it.
Preview
How it works
- 1
Deploy the form
Start from our lead capture template — fields, validation, and logic already set up. Customize anything; it's yours.
- 2
Connect Airtable
Connect your Airtable account in one click and pick the base submissions should land in.
- 3
Collect on autopilot
Every submission adds a record to your Airtable base in real time, with your form fields mapped to the right Airtable fields.
How your fields map to Airtable
Each form field becomes a Airtable field. Edit the mapping anytime in the form editor.
| Form field | Airtable Airtable field |
|---|---|
| Your name | Your name |
| Work email | Work email |
| Company | Company |
| Approximate budget | Approximate budget |
| Timeline | Timeline |
| Anything else we should know? | Anything else we should know? |
The honest catch
The honest catch: by default Airtable rejects a select or linked-record value that doesn't already exist. We turn on typecast so it coerces and creates options on the fly — handy, but a typo can spawn a stray option, so keep your select fields tidy.
Questions
Is the lead capture → Airtable integration free?
Yes. The form and the Airtable connector are included free with unlimited submissions. You only pay for usage-based add-ons, never per-response.
Do I need to write any code?
No. Connect Airtable, map your fields in the visual editor, and you're live. The webhook plumbing is handled for you.
Can I customize the lead capture form?
Completely. Add or remove fields, change labels, add conditional logic — the Airtable mapping updates alongside it.
Every submission becomes a new record in your Airtable base.
Free forever. Unlimited submissions. No credit card.