Waitlist form for Mailchimp
Add waitlist signups to a Mailchimp audience and keep them warm until launch.
A waitlist goes cold if you never email it. This form captures the signup and its segment, then adds them to your Mailchimp audience so you can drip updates until launch day.
With double opt-in they confirm by email up front, so the list you launch to is real. Tag by cohort and your announcement is one send away.
Preview
How it works
- 1
Deploy the form
Start from our waitlist template — fields, validation, and logic already set up. Customize anything; it's yours.
- 2
Connect Mailchimp
Connect your Mailchimp account in one click and pick the audience submissions should land in.
- 3
Collect on autopilot
Every submission adds a subscriber to your Mailchimp audience in real time, with your form fields mapped to the right merge fields.
How your fields map to Mailchimp
Each form field becomes a merge field. Edit the mapping anytime in the form editor.
| Form field | Mailchimp merge field |
|---|---|
| What's your role? | WHAT_S_YOUR_ROLE |
| What would you use it for? | WHAT_WOULD_YOU_USE_IT_FO |
| How did you hear about us? | HOW_DID_YOU_HEAR_ABOUT_U |
The honest catch
The honest catch: if your audience uses double opt-in, new subscribers land as "pending" and get a confirmation email — they're only subscribed once they click. That's the compliant way, and we set the status for you.
Questions
Is the waitlist → Mailchimp integration free?
Yes. The form and the Mailchimp connector are included free with unlimited submissions. You only pay for usage-based add-ons, never per-response.
Do I need to write any code?
No. Connect Mailchimp, map your fields in the visual editor, and you're live. The webhook plumbing is handled for you.
Can I customize the waitlist form?
Completely. Add or remove fields, change labels, add conditional logic — the Mailchimp mapping updates alongside it.
Every submission adds or updates a Mailchimp subscriber.
Free forever. Unlimited submissions. No credit card.