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Mailchimp integration

Forms for Mailchimp

Grow your Mailchimp audience straight from your forms. New signups are added or updated by email, with merge fields mapped from your form answers.

Every submission adds or updates a subscriber in your Mailchimp audience, with answers mapped to merge fields like FNAME and LNAME. New signups are ready for newsletters, automations, and segments the moment they come in — tagged and personalized, no export-import dance.

Mailchimp's embedded forms are limited and look it; the Zapier path bills per task and leaves opt-in status to you. This handles the status and merge fields for you.

The honest catch: if your audience uses double opt-in, new subscribers land as "pending" and get a confirmation email — they're only subscribed once they click. That's the compliant way, and we set the status for you.

Mailchimp form templates