Lead capture form for Mailchimp
Send leads into a Mailchimp audience, tagged and ready for nurture.
Not every lead is sales-ready — most need nurturing first. This form captures the lead and its intent, then adds them to your Mailchimp audience with merge fields set.
If your audience uses double opt-in, they land as pending and confirm by email — compliant by default. From there your automations warm them up until they're ready to talk.
Preview
How it works
- 1
Deploy the form
Start from our lead capture template — fields, validation, and logic already set up. Customize anything; it's yours.
- 2
Connect Mailchimp
Connect your Mailchimp account in one click and pick the audience submissions should land in.
- 3
Collect on autopilot
Every submission adds a subscriber to your Mailchimp audience in real time, with your form fields mapped to the right merge fields.
How your fields map to Mailchimp
Each form field becomes a merge field. Edit the mapping anytime in the form editor.
| Form field | Mailchimp merge field |
|---|---|
| Your name | YOUR_NAME |
| Work email | WORK_EMAIL |
| Company | COMPANY |
| Approximate budget | APPROXIMATE_BUDGET |
| Timeline | TIMELINE |
| Anything else we should know? | ANYTHING_ELSE_WE_SHOULD |
The honest catch
The honest catch: if your audience uses double opt-in, new subscribers land as "pending" and get a confirmation email — they're only subscribed once they click. That's the compliant way, and we set the status for you.
Questions
Is the lead capture → Mailchimp integration free?
Yes. The form and the Mailchimp connector are included free with unlimited submissions. You only pay for usage-based add-ons, never per-response.
Do I need to write any code?
No. Connect Mailchimp, map your fields in the visual editor, and you're live. The webhook plumbing is handled for you.
Can I customize the lead capture form?
Completely. Add or remove fields, change labels, add conditional logic — the Mailchimp mapping updates alongside it.
Every submission adds or updates a Mailchimp subscriber.
Free forever. Unlimited submissions. No credit card.