Happier Forms vs Tally
Tally is a generous free form builder: unlimited forms and submissions under fair use, with Google Sheets, Notion, Airtable and webhooks on the free plan. Pro is $24 a month. Happier Forms is the better fit when submissions need to reach a CRM like HubSpot, Mailchimp or Salesforce with every delivery logged and retried, and you want forms built and edited by describing them.
Happier Forms and Tally, side by side
| Happier Forms | Tally | |
|---|---|---|
| Paid plans, monthly billing | Pro $39 a month, Business $99 a month, for the whole workspace | Pro $24, Business $74 a month |
| Paid plans, yearly billing | Pro $390 a year, Business $990 a year | 2 months off on yearly billing |
| Free plan | Unlimited forms and submissions. Automations on 3 forms, 250 automated submissions a month. Happier Forms branding. | Unlimited forms and submissions under fair use. Tally branding. |
| Team seats | 1 on Free, 5 on Pro, 15 on Business. No per-seat charge. | Pro: unlimited team members. |
| Build a form by describing it | Yes, on every plan. Free includes 10 AI builds a day; Pro has no limit. | Yes, on all plans including Free. |
| Sends submissions to | Notion, Airtable, Google Sheets, Slack, HubSpot, Mailchimp, Email, Webhook, Linear, Calendly, Google Calendar, Salesforce. All included on Free. | Google Sheets, Notion, Airtable and webhooks on Free; Slack and Linear also listed. HubSpot, Mailchimp and Salesforce not listed. |
| Needs Zapier or Make for that | No. Delivery is built in and retried if it fails. | For HubSpot, Mailchimp, Salesforce and others, yes: Zapier or Make. |
Prices in US dollars, from each company's own pages on October 15, 2026. Sources are listed at the bottom of this page.
Pick Happier Forms if
- Submissions need to land in HubSpot, Mailchimp or Salesforce without Zapier.
- You want to see each delivery on the submission and have failed ones retried.
- You'd rather ask for a change ("make phone optional") than edit fields yourself.
Pick Tally if
- You want the lowest price: Tally's free plan is very generous and Pro is $24.
- Your forms only feed Google Sheets, Notion or Airtable.
- You like writing forms like a document, the way Tally's editor works.
Questions
Is Tally really free?
Yes. Tally's free plan has unlimited forms and submissions under its fair-use guidelines, with Sheets, Notion, Airtable and webhooks included. Pro ($24 a month) removes branding and adds custom domains and team workspaces.
Does Tally integrate with HubSpot?
Tally's integrations page doesn't list HubSpot, Mailchimp or Salesforce; those go through Zapier or Make. Happier Forms sends to all three directly.
Can I move from Tally to Happier Forms?
Yes. Create an API key in Tally, fetch your form as JSON from Tally's API and paste it in. Each question is rebuilt as a Happier Forms field, with a report of exactly what transferred.
Sources
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